Camilo Bello
A Colombian living in Asia for over five years, with tea as a path, a tool, and a passion. Focused on boosting small businesses where ideas, structure, and consistency drive sustainable growth.
Marketing & International Trade Strategist with more than 9 years of experience, blending authentic cultural insight with commercial execution across Asian markets. We work with entrepreneurs across Asia, as well as with those abroad seeking to establish themselves in the East—particularly in trade, creative hospitality (hostels, guesthouses, Airbnb concepts), education, and artistic ventures.
Our team unites experts in design, data analysis, and cultural strategy to develop projects rooted in local identity and crafted for global resonance. From launching unique stays to building community-driven brands, we provide strategic and creative support to turn ideas into experiences that travel well across borders.
Tea as a Bridge
Tea is more than a beverage—it’s a cultural entry point, a symbol of connection, and a model of organic expansion. Rooted in centuries of trade, ritual, and reinvention, the story of tea mirrors how we explore markets, design spaces of hospitality, and create meaningful encounters that cross borders.
Cultural Strategy & Market Entry
Enter Asia with purpose Asia is home to over 4.5 billion people and is set to lead global consumption. We bridge cultural nuance and business strategy to help brands source, expand, or launch across Asian markets. Whether you're bringing products in or taking ideas out, we align insight, design, and trade execution to make your move both smart and meaningful.
Reimagine hosting
The short-term rental market is growing 19% yearly, with new hosts redefining hospitality. Whether from your own home or across borders. We guide creatives and entrepreneurs launching guesthouses, boutique stays, or real estate ventures, especially in Asia. For those relocating or starting anew, we blend lifestyle, culture, and business into sustainable models of hospitality and place-making.
Activate & Engage
Asia has seen a 30% surge in cultural, educational, and business events over the past five years. We support artists, educators, and curators developing pop-ups, conferences, exhibitions, and networking platforms. From concept to audience, we design experiences that generate visibility, foster collaboration, and leave a lasting impact.
